Marketing Aptitude for Bank Po/Clerk Exam

Marketing Aptitude 

Q1 Bank marketing is aimed at providing services to satisfy customers’ ……… needs.

(A) Physical
(B) Financial
(C) Primary
(D) Market
(E) None of these

Q2 Objective of marketing is ……..

(A) Target market
(B) Fulfil needs
(C) Integrated marketing
(D) Profit by customer satisfaction
(E) All the above

Q3 To make proper marketing decisions we need to be done …….

(A) Market research
(B) Financial product
(C) Targeted market
(D) Publicity
(E) None of these

Q4 To survive in the growing competition banks need to implement ……….

(A) Free schemes
(B) Service orientation
(C) Marketing orientation
(D) Core banking
(E) None of these

Q5 Gathering information about customers or market is known as ………..

(A) Customer inspection
(B) Checking market area
(C) Need of a bank
(D) Market research
(E) None of these

Q6 For effective segmentation of market we require ………

(A) Substantial
(B) Accessible
(C) Differentiable
(D) Responsive
(E) All the above

Q7 Treating of the market as a homogenous group and offering the same services to all customers is a ……….

(A) Mass marketing
(B) Segment marketing
(C) Local marketing
(D) Group marketing
(E) None of these

Q8. Process or methodology used to learn more about customers’ needs and behaviours is?

(A) Selling process
(B) Customer relationship management
(C) Believing in customer
(D) Customer facing
(E) None of these

Q9  Labelling means ……

(A) Identify the product or brand
(B) Provide information about the product
(C) Promote the product through ‘attractive graphics’
(D) All the above
(E) None of these

Q10. Developing and spreading persuasive communications about an offer or product is known as ……..

(A) Promotion
(B) Information
(C) Channel usage
(D) Distribution
(E) None of these

Q11 Converting an opportunity to revenue by salesperson depends on ……..

(A) Sales manager
(B) Pay scale
(C) Skills and willingness of the sales person
(D) Competitors
(E) None of these

Q12 Why banks having less focus on customer although they use direct marketing?

(A) Due to lack of appreciation of need for marketing in banking
(B) Banks do not need customers much
(C) Direct marketing never gives importance for customers
(D) Banks need money than customers
(E) None of these

Q13 Identify the direct marketing tool from the following.

(A) Core banking
(B) Kiosks
(C) Direct mailing
(D) Websites
(E) All the above

Answer

1. b

2. e

3. a

4. c

5. d

6. e

7. a

8. b

9. d

10. a

11. c

12. a

13. e