Consumer Behavior:
- The budget set is the collection of all bundles of goods that a consumer can buy
with her income at the prevailing market prices.
- The budget line represents all bundles which cost the consumer her entire income.
The budget line is negatively sloping.
• The budget set changes if either of the two prices or the income changes.
• The consumer has well-defined preferences over the collection of all possible
bundles. She can rank the available bundles according to her preferences
over them.
• The consumer’s preferences are assumed to be monotonic.
• An indifference curve is a locus of all points representing bundles among which
the consumer is indifferent.
• Monotonicity of preferences implies that the indifference curve is downward
sloping.
• A consumer’s preferences, in general, can be represented by an indifference map.
• A consumer’s preferences, in general, can also be represented by a utility function.
• A rational consumer always chooses her most preferred bundle from the budget set.
• The consumer’s optimum bundle is located at the point of tangency between the
budget line and an indifference curve.
• The consumer’s demand curve gives the amount of the good that a consumer
chooses at different levels of its price when the price of other goods, the consumer’s
income and her tastes and preferences remain unchanged.
• The demand curve is generally downward sloping.
• The demand for a normal good increases (decreases) with increase (decrease) in
the consumer’s income.
• The demand for an inferior good decreases (increases) as the income of the
consumer increases (decreases) - The market demand curve represents the demand of all consumers in the market
taken together at different levels of the price of the good.
• The price elasticity of demand for a good is defined as the percentage change in
demand for the good divided by the percentage change in its price.
• The elasticity of demand is a pure number.
• Elasticity of demand for a good and total expenditure on the good are closely
related.
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